Question

For 20Y2, Tri-Comic Company initiated a sales promotion campaign that included the expenditure of an additional...

For 20Y2, Tri-Comic Company initiated a sales promotion campaign that included the expenditure of an additional $18,000 for advertising. At the end of the year, Lumi Neer, the president, is presented with the following condensed comparative income statement:

Tri-Comic Company
Comparative Income Statement
For the Years Ended December 31, 20Y2 and 20Y1
20Y2 20Y1
Sales $627,000 $539,000
Cost of goods sold 288,420 269,500
Gross profit $338,580 $269,500
Selling expenses $125,400 $102,410
Administrative expenses 68,970 70,070
Total operating expenses $194,370 $172,480
Income from operations $144,210 $97,020
Other revenue 18,810 32,340
Income before income tax $163,020 $129,360
Income tax expense 62,700 53,900
Net income $100,320 $75,460

Required:

1. Prepare a comparative income statement for the two-year period, presenting an analysis of each item in relationship to sales for each of the years. Enter percentages as whole numbers. Enter all amounts as positive numbers.

Tri-Comic Company
Comparative Income Statement
For the Years Ended December 31, 20Y2 and 20Y1
20Y2 Amount 20Y2 Percent 20Y1 Amount 20Y1 Percent
Sales $627,000 % $539,000 %
Cost of goods sold 288,420 % 269,500 %
Gross profit $338,580 % $269,500 %
Selling expenses $125,400 % $102,410 %
Administrative expenses 68,970 % 70,070 %
Total operating expenses $194,370 % $172,480 %
Income from operations $144,210 % $97,020 %
Other revenue 18,810 % 32,340 %
Income before income tax $163,020 % $129,360 %
Income tax expense 62,700 % 53,900 %
Net income $100,320 % $75,460 %

2. The vertical analysis indicates that the costs other than selling expenses (cost of goods sold and administrative expenses) improved or deteriorated as a percentage of sales. As a result, net income as a percentage of sales increased or decreased . The sales promotion campaign appears to have been successful or unsuccessful . While selling expenses as a percent of sales increased or decreased slightly, the increased or decreased cost was more than made up for by increased or decreased sales.

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Solution

Tri-Comic Company
Comparative Income Statement
For the Years Ended December 31, 20Y2 and 20Y1
20Y2 Amount 20Y2 Percent 20Y1 Amount 20Y1 Percent
Sales $627,000.00 100% $539,000.00 100%
Cost of goods sold $288,420.00 46% $269,500.00 50%
Gross profit $338,580.00 54% $269,500.00 50%
Selling expenses $125,400.00 20% $102,410.00 19%
Administrative expenses $ 68,970.00 11% $ 70,070.00 13%
Total operating expenses $194,370.00 31% $172,480.00 32%
Income from operations $144,210.00 23% $ 97,020.00 18%
Other revenue $ 18,810.00 3% $ 32,340.00 6%
Income before income tax $163,020.00 26% $129,360.00 24%
Income tax expense $ 62,700.00 10% $ 53,900.00 10%
Net income $100,320.00 16% $ 75,460.00 14%

.Requirement 2

The vertical analysis indicates that the costs other than selling expenses (cost of goods sold and administrative expenses) improved as a percentage of sales. As a result, net income as a percentage of sales increased . The sales promotion campaign appears to have been successful . While selling expenses as a percent of sales increased slightly, the increased cost was more than made up for by increased sales.

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