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what should the objective of the corporate firm be?

what should the objective of the corporate firm be?

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Answer #1

The objectives of a corporate firm must be-

1. Profit maximization for it's shareholders as any business is run on the basis objective of making money  

2. Shareholders overall wealth maximization by all long and short term measures which advocates for monetary and non monetary gains

3. Survival of the business in tough times and growth of the business as and when required.

4. Maximization of sales and revenue and Retention and extention of potential and existing customers respectively.

5. diversification and entrance into new product lines should also be part of overall business extention which is a part of business objectives.

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