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The elasticity of demand for economy class transatlantic air travel is equal to .62 (for first...

The elasticity of demand for economy class transatlantic air travel is equal to .62 (for first class, it is .40). Do you think it will raise revenues for the airlines if they raise the price of these tickets? Explain.

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Answer #1

The demand for economy class  transatlantic air travel is inelastic because the value of elasticity of demand is less than 1. When demand is inelastic, the % change in quantity is lower than the % change in price. In such cases, increasing the price leads to higher revenue. So, in this case revenue will increase because of increasing the price.

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