Question

1- The approach that assumes the buyer goes through a series of steps internally before they purchase is the logic behind which method?

	A.	Consultative
	B.	Selling formula
	C.	Stimulus-response
	D.	Need satisfaction

2- True or False? A focus on a solutions strategy is most possible with the customer organization for the sales force structure.

3- In the “share of voice metric,” a marketer considers:

	A.	positive mentions of the brand by discrete users over the past 30 days.
	B.	only positive mentions of the brand.
	C.	all mentions of the brand divided by negative mentions of the brand.
	D.	all mentions of the brand.

4- True or False? Inbound marketing efforts must be tracked along the two dimensions of source and flow.

5- Which of the following attributes was not cited as an important dimension of an effective measuring system for marketing?

	A.	Time
	B.	Breadth
	C.	Reliability
	D.	Depth

6-True or False? An individual taking some action beyond just reading a posting or a Web page of a health care institution is referred to asengagement.

Answer 1

Q.1. Option D is correct becaause Need satisfaction is the approch in which the buyer goes through a series of steps internally and after this he/she takes the decision to purchase.

Q.2. True because the Sales force control is very effective approach for the performance evaluation in salesmanship.

Q.3. option B is correct as  In the “share of voice metric,” a marketer considers only positive mentions of the brand.

Q.4. true statement because Inbound marketing efforts are advised to be tracked along the two dimensions of source and flow
for the complete functioning and implementation

Q.5. Option C is correct

Q.6. True statement because engagement is the process in which an individual is taking some action beyond just reading a posting or a Web page of a health care institution.