Question

what is research sampling and why is sampling important. one sampling strategy used in quantitative research. one additional strategy

Answer 1

Ans) In research terms, a sample is a group of people, objects, or items that are taken from a larger population for measurement.

- The sample should be representative of the population to ensure that we can generalise the findings from the research sample to the population as a whole.

- The purpose of sampling in research to find representative samples to avoid bias. It is often impractical and sometimes undesirable to try and study the entire population.

- Sampling helps a lot in research. It is one of the most important factors which determines the accuracy of research/survey result. If anything goes wrong with sample, then it will be directly reflected in the final result.

- Sampling strategy in quantitative research:

Probability sampling methods for quantitative studies.

In quantitative studies, we aim to measure variables and generalize findings obtained from a representative sample from the total population. Each study population consists of study units.