Note that these technologies like, AI, Bitcoin, Blockchain, High Frequency Trading, etc., are all still emerging and with the exception of high frequency trading, none of them is fully implemented on a widespread basis.
1. What are the constraints?
2. What are the major concerns? For example, what would prevent public from dumping their bank account and working entirely with Bitcoin?
3. Would people be comfortable banking at an institution that replaced human tellers with Alexa?
Note that these technologies like, AI, Bitcoin, Blockchain, High Frequency Trading, etc., are all still emerging...
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...