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Marketing A product that falls below the fair value zone of a value map is perceived...

Marketing

A product that falls below the fair value zone of a value map is perceived to deliver benefits that are ________ the product's cost.

A) greater than B) less than C) equal to D) unrelated to E) diminished by

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Answer #1

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The correct answer is "option A".

A) greater than

The fair value zone is when the perceived total cost of a product is equal to the total benefits of the product. When the product falls above the fair value zone it has greater costs and lesser benefit and when a product falls below the fair value zone then it has greater benefits and lesser costs.

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