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Drawing from the book AND the additional readings, what are some of the advantages and disadvantages...

Drawing from the book AND the additional readings, what are some of the advantages and disadvantages of DTCAs (direct-to-consumer advertisements)? What is your own opinion of them? Do you think they enhance patient/provider communication?

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Answer #1

Direct-to-customer advertisements

Advantages :

  • Reaches the customer quickly
  • Patient can decide to accept or reject the content or material projected in the advertisement
  • Profit for the pharmaceutical company

Disadvantages :

  • lack of knowledge regarding the drug
  • Unaware of the actual side effects of the drug
  • Can be a health disaster if not banned at the right time

This is way of communication which can be enhanced when a provider involves in the DTCA .This is because of the knowledge of the medicines and its importance on treating a disease but this cannot enhance the patient communication in a right way because miscommunication can lead to improper use of drug and causing health issues.

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