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Describe two different why you would undertake an evaluation of a communication strategy?

Describe two different why you would undertake an evaluation of a communication strategy?

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Ans)The concept of communication can be defined as a process enabling the provision and exchange of information and instruction in order to enable the organisation to function effectively. The Department communicates with a range of internal and external stakeholders including.

- Evaluate the communications plan provides the opportunity to adjust the communications goals and campaign strategy in the following ways:

1) Formally or informally, ask audience members, stakeholders, and funders or potential funders for their reactions and suggestions for improvement.
2) Improve the communications processes where needed based on the feedback and constructive suggestions.

- Evaluating the communications plan also provides the opportunity to monitor the communications goals and campaign strategy in the following ways:

1) Track any completed communications events, presentations, or reports
2) Track any solicited and/or unsolicited feedback coming from audiences or stakeholders
3) Track the development of interest in the evaluation from potentially new audiences or stakeholders that were not previously considered.

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