Question

How are the value adding strategies linked with action plans? How does the marketing of a service differ from the marketing of a physical product?

Answer 1

Value-adding support strategy link with an action plan by directional, adaptive, market entry and make the accomplishment of service provided strategy. It compares the strength and weakness requirements where is need to be maintained and improved. It includes organizational culture, structure and strategic resources that provide marketing and operations. Value-adding strategies change the organization strategy and make new competitive advantages.
The marketing of products differs from service rendered.
Product marketing fulfills the needs of the target population.
Service marketing seeks to have good relations with the customers to create trust.
Product marketing is a value, but service marketing is a relationship.
Products can be returned, but service can not be returned once it is provided.
Products can not be customized for needs, service can vary as per person and can be customized.