Question

3. Give two strategies and / or activities that can be employed for each of the steps in the Kotter Model to effect change. Use the table below. Strategy / Activity Step in the Kotter Model

Answer 1

Kotters Change model steps and strategies :-

#. Step 1: Create Urgency

- spark the initial motivation to get things moving

- identify potential threats & develop scenarios

- examine opportunities

- start honest discussion, and give dynamic convincing reasons

- request support from customers and outside stakeholders

#. Step 2: Form a powerful coalition

- convince people that change is necessary- takes a strong leader

- identify a key leader and stakeholders

- ask for commitment

- work on team building

- check your team for weak areas and make sure you have a good mix

#..Step 3: Create a vision for change

- get a lot of ideas and solutions floating around

- create a clear vision for everyone to understand

- determine your values

- develop a short summary- capture your thoughts for the future

- create a strategy

- practice your "vision" speech

#. Step 4: Communicate the Vision

- talk about it every chance you get

- keep it fresh in everyone's minds

- "walk the talk"

- talk about your change vision often

- address people's concerns

- lead by example

#. Step 5: Remove Obstacles

- empowers the people you need to execute your vision

- identify, hire, change leaders

- ensure organizational structure, performance, and compensation systems are in line

- recognize and reward people for making it happen

- remove barriers if necessary

#. Step 6: Create Short-term wins

- have short-term goals to work up to your long-term goal

- look for sure-fire projects

- analyze pros and cons of your targets

- reward people who help meet your targets

#. Step 7: Build on the change

- set out for quick wins

- keep looking for ways to improve

- build on successes

- analyze things that went right and what needs improvement

- set goals to continue the momentum

- Kaizen--> continuous improvement

- keep ideas fresh

#. Step 8: Anchor the changes in corporate culture

- continue efforts of improvements

- leaders keep supporting change

- talk about progress every chance you get

- include change ideals and values

- publicly recognize key members

- create plans