Question

Explain how the two listed types of campaign process and systems can be used to support advocacy.

Eletronic campaigning

Policy/ institutional change ( or advocacy) campaigning

Answer 1

Electronic campaigning:
This process and system used in new communication technology like the internet, mobile phones. it is an easy and quick way to contacting large members of people. It is used in active and passive tools. In passive tools, users receive information through email or website, blogs, social networks, new technology, email. This two-way conversation is an active tool. campaigns supporters through simple mouse click they communicate the messages. the use of communication technology makes a chance to reach campaign goals to reach the audience. community, tracking hits on the website, gathering and publishing feedback or monitor progress in different technical solutions.
Policy change campaigning:
It targets actions directed at decision-makers in specific change. Their elements on efforts to achieve policy change helps to develop legislation with a SMART goal. It helps to have a partnership. It is a political change effort focus on policy change, expanding political power and policy agendas and decision-making. Advocacy success through the different process takes more time. They support advocacy through gathering information, making clear policy objectives, building a strong partnership with civil society, business ad professional groups, identifying policy campaigns and government sponsors, developing key strategies, preparation of effective communication with the audience, formulating campaign plan and monitoring and evaluating the progress. It helps to develop effective advocacy campaigns and make public health policy change.