Is it easier to extend the maturity stage of the product life cycle for a product...
Is it easier to extend the maturity stage of the product life cycle for a product or a service?
Homework Answers
Yes but an objective answer to this question depends on industry today .Product lefe cycles are getting shorter these days due to high speed innovation. Product life cycle consists of following stages: Introduction, growth, maturity and decline.
Products at maturity stage have low costs of production and marketing costs. Generate profits. However, next step is decline may be due to rivalry or new product development.
It is possible to extend maturity stage by differentiating product and. introducing new features in the product at periodic levels. These new developments should be consistent with market rivals, customer expectations and updated technology.
Example- many car makers like Mercedes have kept popular brands at maturity stage.
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Is it easier to extend the maturity stage of the product life
cycle for a product...
Which statement is true of the maturity stage of the product life cycle (PLC)? A. The...
Which statement is true of the maturity stage of the product life cycle (PLC)? A. The beginning of this stage is signaled by increased sales. B. Niche marketers that target the underserved segments of a market emerge. C. It is the shortest stage of the PLC. D. Product design changes tend to become functional rather than stylistic. ___________ product life cycle stage is the full-scale launch of a new product into the marketplace. A. Introductory B. Growth C. Maturity D....
which statement best describes a product in the maturity stage of the product life cycle? a....
which statement best describes a product in the maturity stage of the product life cycle? a. product and its market are still being refined b. the demand for the product is stable c. the product is not yet well defined d. the product is facing stiff competition due to a saturated market
Genetic engineering is in which stage of the product life cycle? a. Embryonic b. Maturity c....
Genetic engineering is in which stage of the product life cycle? a. Embryonic b. Maturity c. Decline d. Growth
Product Life Cycle Match the appropriate product strategy with the stage of the product we cycle...
Product Life Cycle Match the appropriate product strategy with the stage of the product we cycle Add supplemental product offerings to the product line or mix to aid in product differentiation Eliminate unprofitable models or brands. Introduce new models with new features Introduce limited models with limited features. Focus on persuading Innovators and Early Adopters to try the new product Match each of the options above to the items below. Introduction Stage Growth Stage Maturity Stage Decline Stage
Because dishwashers are in the maturity stage of their product life cycle, which promotional mix element...
Because dishwashers are in the maturity stage of their product life cycle, which promotional mix element should NOT be emphasized in the marketing of this product? a Reminder advertising b. Sales promotion Public relations d. Personal selling e Persuasive advertising
Product Life Cycle The product life cycle is a set of phases a product must go...
Product Life Cycle The product life cycle is a set of phases a product must go through. It starts from when the product is introduced to the stage at which the product is removed from the market. It is the processes through which the product is testing, promotion, growth, development and decline. Stages of Product Life cycle Following are the stages in Product Life cycle and and the dominant characteristics of each stage. 1. Introduction Stage: It is the first...
in what stage of the product life cycle are laptop computers? what does figure 14.5 indicate...
in
what stage of the product life cycle are laptop computers? what
does figure 14.5 indicate firms should do at that stage? What will
the next stege be? as a CEO what might you do at the stage to
optimize profits?
Profits Losses may occur Very high profits Declining profits Life Cycle Stage Introduction Growth Maturity Sales Low sales Rapidly rising sales Maturity Competitors Few Growing number Stable number, then declining Declining number Falling sales Decline Profits may fall to...
What can be done to extend a product life cycle? Please give examples
What can be done to extend a product life cycle? Please give examples
discuss how the marketing mix changes in one of the product life cycle stages (introduction, maturity,...
discuss how the marketing mix changes in one of the product life cycle stages (introduction, maturity, decline) how does a marketer change the way he or she manages product, price, place, and promotion in the introduction stage? in the growth stage? etc..
One possible marketing objective for a product in the _______ stage of the product life cycle
One possible marketing objective for a product in the _______ stage of the product life cycle is to promote consumer awareness and gain trial
Product Life Cycle Match the appropriate product strategy with the stage of the product we cycle Add supplemental product offerings to the product line or mix to aid in product differentiation Eliminate unprofitable models or brands. Introduce new models with new features Introduce limited models with limited features. Focus on persuading Innovators and Early Adopters to try the new product Match each of the options above to the items below. Introduction Stage Growth Stage Maturity Stage Decline Stage
Because dishwashers are in the maturity stage of their product life cycle, which promotional mix element should NOT be emphasized in the marketing of this product? a Reminder advertising b. Sales promotion Public relations d. Personal selling e Persuasive advertising
in
what stage of the product life cycle are laptop computers? what
does figure 14.5 indicate firms should do at that stage? What will
the next stege be? as a CEO what might you do at the stage to
optimize profits?
Profits Losses may occur Very high profits Declining profits Life Cycle Stage Introduction Growth Maturity Sales Low sales Rapidly rising sales Maturity Competitors Few Growing number Stable number, then declining Declining number Falling sales Decline Profits may fall to...
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