One possible marketing objective for a product in the _______ stage of the product life cycle is to promote consumer awareness and gain trial
option (c) Introduction
Because it is the first most step to shift people from their existing product to the new poduct . So, it creates awareness among consumers and gain trial
One possible marketing objective for a product in the _______ stage of the product life cycle
What is the promotional objective of the introduction stage of the product life cycle? Multiple Choice inform persuade compare remind phase out
Product Life Cycle The product life cycle is a set of phases a product must go through. It starts from when the product is introduced to the stage at which the product is removed from the market. It is the processes through which the product is testing, promotion, growth, development and decline. Stages of Product Life cycle Following are the stages in Product Life cycle and and the dominant characteristics of each stage. 1. Introduction Stage: It is the first...
The value of the product life cycle is that it provides clues as to what marketing mix strategies might need to change as the product moves through the cycle. For example, a high-tech product being launched will have to decide whether to use penetration or skimming pricing strategy. That pricing strategy will then determine how much marketing communications is needed and what distribution strategy is needed. Because high-tech products are particularly susceptible to competition and entry of substitute products, the...
discuss how the marketing mix changes in one of the product life cycle stages (introduction, maturity, decline) how does a marketer change the way he or she manages product, price, place, and promotion in the introduction stage? in the growth stage? etc..
During which of the following product life cycle stages do companies need to devote a significant marketing budget to create broad awareness and educate the public about the new product? decline stage maturity stage market Introduction stage growth stage
Help Relating the Product Life Cycle to Marketing Mix Actions This activity is important because products, like people, have a life cycle. The product life cycle describes the stages a new product goes through in the marketplace: Introduction, growth, maturity, and decline. The introduction stage of the product life cycle occurs when a product is introduced to its intended target market. The growth stage of the product life cycle is characterized by rapid increases in sales. The maturity stage is...
Product Life Cycle Match the appropriate product strategy with the stage of the product we cycle Add supplemental product offerings to the product line or mix to aid in product differentiation Eliminate unprofitable models or brands. Introduce new models with new features Introduce limited models with limited features. Focus on persuading Innovators and Early Adopters to try the new product Match each of the options above to the items below. Introduction Stage Growth Stage Maturity Stage Decline Stage
Product Life Cycle The following series of statements or phrases are associated with product life-cycle viewpoints. Identify whether each one is associated with the marketing production, or customer viewpoint. of the statement or phrase fits more than one viewpoint, blitas interactive in the first column and select its viewpoints in the second. If the statement is not interactive, select the appropriate viewpoint in the first column and enter"Notessary in the second Viewpoint Interactive Viewpoints Sales are increasing at an increasing...
Identify a product that is in the decline stage of the product life cycle. All around us are products and brands that have lived out their useful lives and are in a state of decline. Some due to obsolescence, some due to trend chages. For example, the roadside motel has been in decline for decades due to expansion of the interstate highway system and introduction of modern motels at interstate exits. Motels that have done well in the face of...
Is it easier to extend the maturity stage of the product life cycle for a product or a service?