What is the promotional objective of the introduction stage of the product life cycle? Multiple Choice...
What is the promotional objective of the introduction stage of the product life cycle?
Multiple Choice
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inform
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persuade
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compare
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remind
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phase out
Homework Answers
- inform
The introduction stage being the first stage of the product life cycle, the objective would be primarily to inform the consumers about the existence of such a product or an offering in the market. The phase of persuasion, comparison, reminder or phase-out, form the later stages of the product life-cycle and are hence not part of the Introduction stage. Therefore, option 1, inform is true.
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What is the promotional objective of the introduction stage of
the product life cycle?
Multiple Choice...
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in
what stage of the product life cycle are laptop computers? what
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in
what stage of the product life cycle are laptop computers? what
does figure 14.5 indicate firms should do at that stage? What will
the next stege be? as a CEO what might you do at the stage to
optimize profits?
Profits Losses may occur Very high profits Declining profits Life Cycle Stage Introduction Growth Maturity Sales Low sales Rapidly rising sales Maturity Competitors Few Growing number Stable number, then declining Declining number Falling sales Decline Profits may fall to...
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