Question

A major challenge in designing marketing communications is being able to grab the attention of the target audience in a crowded media field. Which of the following factor(s) contrbute to creating this challenge? All of the answers are correct. Fragmentation of mass media Increasing skepticism of consumers in receiving marketers' messages Fragmentatidn of mass media Desite af consumers to co-create the meaning of brands Proliferätion.of.alternativewe's to reach consumers

Answer 1

all of the above answer is correct ,time has changed even consumer has became skepticism ,so many alternative ways are there personal selling,advertising etc ,consumer are quality focused ,mass media is fragmented.so designing marketing communication has became a challenge.