Question

Required information IMC for Bee & Gee's Shampoo Products Bee & Gee is a multi-product, multi-brand, packaged goods company with a significant presence in the personal care and grooming category. Within each product category, it has numerous brands that sometimes compete with each other in the same geographical markets. In the shampoo category, Bee & Gee has four different brands, each targeted toward a different consumer segment, but available in the same geographic markets. Bee & Gee uses multiple full- service ad agencies (also called integrated marketing communications or IMC agencies) for its various brands. Each year, the brand managers of each individual brand at Bee & Gee review the marketing communications elements used for the brand during the current year and start the planning process for next year's promotion. Though advertising has been the dominant form of marketing communication, a variety of other elements such as direct response, sales promotions, public relations, interactive marketing, and event sponsorships have become an increasingly important part of a firm's promotional portfolio. Most marketers began moving toward the process of integrated marketing communications (IMC), which involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers. As marketers embraced the concept of integrated marketing communications, they began asking their ad agencies to coordinate the use of a variety of promotional tools rather than relying primarily on mass-media advertising. Many agencies responded by acquiring PR, sales promotion, and direct-marketing companies and touting themselves as IMC agencies that offer one-stop shopping for their clients' promotional needs.

Answer 1

A) Start a sampling promotion.

Explanation : A sampling promotion is promotional technique by which a small amount of product of sales is given to the identified social media trendsetters to distribute in a small group of customers for initial trial.

It can encourage the trial of the products, can make awareness of the products and collection of proper feedback also can be possible.