Question

This paper should be written in APA format and include a literature review of the techniques. The literature review should include four peer-reviewed and four non-peer reviewed articles. A Reference Page should be attached and match in-text citations.

Choose five techniques from the course that are or could be implemented in your organization or one you are familiar with.

Format: Introduction – Describe your organization (product/service, suppliers, customers)

Technique #1 … Technique #5 – Discuss each in detail and lay out precisely how the technique is or could be implemented in an organization.

Literature review – four peer-reviewed and four non-peer reviewed articles. Ensure you appropriately use in-text citations and list them on your reference page.

Conclusion – Evaluate how the techniques have improved or could improve the organization.

Anticipated length – 2,000-3,000 words, typed and double-spaced.

book: operation management sustainability and supply chain management Twelfth edition ( authors are Jay Heizer/ Barry Render/Chuck Munson).

techniques:
1. location strategy
2. layout strategy
3. forecasting strategy
4. short term schedules
5. supply chain management

Answer 1

Answer:

Format: Introduction

Dell is an IT company. It sells server, laptops, mobiles, tablets, PC’s etc.

Techniques with Conclusion:
1. Location strategy: Dell applies the theory of manufacturing oversees and keeping just-in-time inventory for manufacturing activities. And hence, has a strategy to meet the customer expectation both in term of quality and delivery time. It focuses mainly on cluster structure of location strategy, where once Dell receives online orders it contacts the nearby suppliers/OEM’s/vendors for different components required for manufacturing the product. And due to its close proximity with the suppliers in 2 hours the different components are received at Dell’s assembly unit. Doing this saves inventory cost and geographical proximity as a part of location strategy helps in gaining both cost leadership and differentiation (in terms of fast delivery).
2. Layout strategy: Out of different layouts available in the market, Dell focuses on product-oriented layout i.e. it is organised around product. Dell has a “from to matrix” they have their manufacturing centres in US and India. They only have assembly unit, with no warehouse or inventory and shipping department. Which means the area required for the office is less as it has opened up with suppliers in both design and the production processes, this eliminates the burden of hiring, reduces the cycle time, reducing the cost to company and helps in providing best-in-class products by collaborating with best-in-class suppliers. For example: Dell has outsourced hardware from IBM, which is well known in market for its hardware. This outsourcing helps Dell to maximise efficiency and reduce the number of workstations of departments and hence reduction in cycle time.
3. Forecasting strategy: Dell has a push and pull inventory strategy. This requires a more accurate forecasts to be done. Customers demand helps in knowing in how to pull and increases the sales further. Company first pushes different options to customer to choose from in order to customise the product. And Dell chooses to use push and pull strategy to follow just in time inventory in collaboration with vendors by informing vendors about what to keep in inventory based on studying the push and pull inventory strategy of the company
4. Short Term Schedules: In order to deal with short term schedules, the company has multiple vendors for a single component. This helps in reducing the lead time required for the manufacturing and hence helps in delivery the product to the customer faster.
5. Supply Chain Management: Dell has implemented SCM very effectively by introducing vendor management, cluster location strategy, Just int time inventory. Doing this has reduced the total cycle time without compromising on the quality. Dell has a supply chain management model to provide customised products to the customer which involves only suppliers, assembly unit at Dell and logistic partners delivering to the End customer directly. Dell focuses on having a strategic fit between efficient and responsive SCM by emphasising on product customization and quicker delivery time.

References:

i2 supply chain management systems (March 30, 2004). Retrieved April 3, 2004, High Tech: Consumer Electronics Customers (Dell).
Dell selects Altiris recover solution to provide desktop and notebook customers with integrated backup and disaster recovery. EDP Weekly\'s IT Monitor. August 18, 2003, Retrieved, April 5, 2004.
Harrington, L. (April, 2002). Retrieved Mar 28, 2004, The accelerated Value Chain: Supply chain management just got smarter, faster and more cost-effective, thanks to a groundbreaking alliance between Intel and i2 technologies, Industry Week.
Jacobs, D. (2003). Retrieved Mar 1, 2004, Anatomy of a Supply Chain, from http://www.totalsupplychain.com

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