Question

discuss the various dimensions of brand equity for Coach brand.

Answer 1

Brand equity depends on consumers’ memory and loyalty. It signifies consumers satisfaction through quality products and services. The brand equity is established when customers are happy with the efficiency of product quality offered by that organization. Brand equity of Coach brand depends on the leather quality and manufacturing error fewer products of coach brand. This organization has maintained consistency its brand equity by providing top quality handbags with made of 90% of leather. The dimensions of brand equity maintained by Coach brand are

·       Brand awareness: Brand awareness is a significant aspect and equity. Coach brand utilizes its brand awareness to promote brand equity. This brand awareness has been developed by quality products and services and an effective promotional strategy. Both digital media and print media promotion are conducted by this organization

·       Perceived quality: quality is highly valued in the Coach brand. This organization ensures top quality products and services. It never compromises with its product quality and maintains a sustainable alignment between product quality and product price to improve its brand equity.

·       Brand loyalty: The long persisting product quality and affordable price have made brand loyalty of Coach company. A standardize trustworthiness between consumers and Coach company has improved brand loyalty. This brand loyalty has helped to expand brand equity and consumer base of this organization.