Question

Your INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) Company $83.50 6,000 No 8.3 250 16,500 60 89 429 429 8.0% Industry Average $76.28 6,225 None 6.3 300 14,350 111 76 538 538 10.0% Your Company vs. Ind. Avg. +9.5% -3.6% Same +31.7% -16.7% +15.0% -45.9% +17.1% -20.3% -20.3% -20.0% Based on the above data for your company, which of the following statements is false? Your company had a price-based competitive advantage of 9.5%. Your company's biggest percentage competitive advantage in the Internet Segment related to the S/Q rating of your company's branded footwear. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive disadvantage of a size sufficient to produce a below-average 8.0% market share. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in model availability. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. 0 Pr

Given the following data from a recent Comparative Efforts page in CIR

Answer 1

B. Your company's branded sales volume and market share in the internet segment were negatively impacted by your company's low celebrity appeal rating.

Because celebrity appeal increases the trust among the users and they intend to buy more products which are endorsed by a big personality.