Question

Given the following data from a Comparative Competitive Efforts page in the CIR: Your Comparn $58.75 8.3 250 16,500 3.00 2 wks 4,500 1,698 60 87 2,198 Industry Your Company WHOLESALE SEGMENT Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising (S000s) Rebate Offer ($per pair) Delivery Time (weeks) Retailer Support ($ per outlet) Retail Outlets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) Market Share (%) Average $53.83 6.3 300 14,350 3.40 2.8 wks 4,675 1,538 vs. Ind. Av +9.1 % +31.7% -16.7% +15.0% -1 1 .8% -28.6% 3.7% +10.4% -45.9% +10.1% +29.7% 79 2,413 0 2,413 10.0% 2,207 9.1 % 8.5% 0.9 Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's small percentage competitive advantages in brand reputation, retail outlets, and wholesale price Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's competitive effort in model availability and by your company's low celebrity appeal rating, low rebate offer, and level of retailer support. Your company's pairs sold were 9,000 pairs higher than they would otherwise have been because other companies in the region did not have sufficient inventory to fill all orders from retailers, thus causing some retailers to place orders with your company. Your company had a competitive advantage in delivering orders for branded footwer to retailers Your company's biggest percentage competitive disadvantage in the Wholesale Segment related to celebrity appeal Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation. Copyright 2018 by Glo-Bus Software, Inc.