Question

Given the following data from a Comparative Competitive Efforts page in the CIR Your Compan $59.50 8.6 499 16,500 3.00 4 wks 4.500 2,272 140 87 3,129 +32 3,161 13.1% Industry Your Company WHOLESALE SEGMENT Wholesale Price (S per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising (S000s) Rebate Offer (S per pair) Delivery Time (weeks) Retailer Support (S per outlet) Retail Outlets Celebrity Appeal Brand Reputation (prior-year average) Pairs Demanded Gained/Lost (due to stockouts) Pairs Sold (000s) Market Share (%) Average $53.83 6.3 300 14,350 3.40 2.8 wks 4,675 1,538 vs. Ind. Avg +10.5% +36.5% +66.5% +15.0% -11.8% +42.9% 31% +47 7% +26.1 % +14.5% +29.7% 2,413 2,413 10.0% +31.0% +3.1 pts Based on the above data for your company, which of the following statements is false? o Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.1% market share o Your company's pairs sold were 32,000 pairs higher than they would otherwise have been because one or more other companies in the region did not have sufficient branded footwear inventories to fill all orders from retailers, thus causing some retailers in the region to place orders with your company. o Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's rebate offer and retailer support expenditures O Your company had a very sizable S/Q-based competitive advantage of 36.5%, along with an even bigger percentage competitive advantage on number of retail outlets stocking and merchandising your companyatS branded footwear o Your company's branded sales volume and market share in the Wholesale segment were positively impacted by your company's wholesale price and delivery time

Answer 1

Answer: Option B

Explanation: All the statements made in the options A, C, D, and E are correct and can be verified in the data a given for the performance of the company. But the statement made in option B that the company's sales would have been 32000 pairs higher than the current situation cannot be verified from the data given in the problem.