SWOT-analysis helps to understand the internal environment of an
organization. Moreover, it is also impactful to understand the
possible opportunities or threats for a company before starting its
new business operations. Thus, it is important to conduct a SWOT
analysis to decide the possible strengths, weaknesses,
opportunities, and threats for the new ten restaurants which are
about to be opened in the suburb of the big city.
Strengths
Strengths should be as follows:
• The efficiency of managers to control and analyze sales
activity
• Local communities are fond of new products and services
• It will have a great brand value because of its previous
venture
Weaknesses
Weaknesses are mentioned below:
• Lack of sufficient experience
• Opening ten more restaurants at a time can be costly
• Lack of proper market analysis
Opportunities
Opportunities should be as follows:
• Opening restaurants with a fresh outlook may have a positive
impact on local communities
• Lack of market competition can be a great opportunity
• Efficiencies of managers to create new marketing strategies
Threats
• Strategic threats can be adversely impactful
• Ignorance about the target market
Both qualitative and quantitative data are required to adopt any
permanent decision. It enables to know both expert’s opinion and
community opinion regarding the opening of new ten restaurants in
the same locality.
Italian Food & Restaurant ubarh af a by iy you Hadrion vestarurents ke n 0 er...
Case Olive Oil
Bertolli, an Italian leading companies in sales of olive oil,
will be the primary player in the project “PREMIUM EXTRA VIRGIN
OLIVE OIL” financed by the European Union. The main purpose of the
project is to promote consumption of top-quality olive oil and
consequently motivate trade in extra-virgin olive oil between the
European Union and Latin America. The main theme specifically
relates to the contribution made by technological innovation to the
production chain of extra virgin olive...