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Why do we use reviews and recommendations of complete strangers when making a buy? Are reviews...

Why do we use reviews and recommendations of complete strangers when making a buy?

Are reviews and recommendations changing our attitudes and driving our behavior?

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Reviews and recommendations are generally a media based on which we judge or atleast use such information to make purchase decisions for example we look for reviews of restaurants and their food and compare such reviews with others to make a decision to avail. When we need to make a decision regarding a new product or service we generally seek review comments and recommendations from people we know and also who have experienced the same. Reviews and recommendations are generally information that may drive our behavior and also change our attitude towards a certain product or service that we are planning to avail although the freedom of decision depends on us solely.

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