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Which portfolio model/tool does this graphic represent?

Relative Market Share High Low Question Stars Mark Cash Cows Dogs Market growth rate High

Ansoff’s Product/Market Opportunity Matrix

BCG Boston Consulting Group Matrix

General Electric Portfolio Matrix

Porter’s Generic Strategies Model
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Answer #1

BCG Boston Consulting Group Matrix is the portfolio/model which this graphic represents. It is being used for portfolio planning in which a firm's businesses get categorized as high or low along with two dimensions i.e relative market share, and the market growth rate.

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