BCG Matrix shows different products of a company on a graph with 4 quadrants(Star, Question Marks, Cash Cows, Dogs) with respect to market share and growth rate.
Question 1 Part A and B
Picture 1
It is seen from the picture that product in year 1 is in question mark quadrant. It indicates that the product has recently been introduced and has low market share and high growth rate. It requires investment to improve its market share.
As the company makes investment/ spends on the product it moves to quadrant of stars. In this quadrant company generates cash but requires investment also. If the company is able to succeed it moves to cash cow quadrant.
The product has moved to cash cow quadrant in year 6 and 7 it indicates that company now requires little investment but generates sufficient cash which can be used in other business spheres.
Guidance provided by BCG Matrix - The product is in desirable situation as it has strong market share.
Picture 2
It is seen from the picture that first product is in star quadrant in year 1. In this quadrant company generates cash but requires investment also. If the company is able to succeed it moves to cash quadrant.
The product has moved to cash cow quadrant in year 4 and 5. It indicates that company now requires little investment but generates sufficient cash which can be used in other business spheres.
It is seen from the picture that product in year 1 is in question mark quadrant. It indicates that the product has recently been introduced and has low market share and high growth rate. It requires investment to improve its market share.
But if the company doesn't makes investment or even after making investment it is not able to succeed, it moves to dog quadrant.
The product moves to dog quadrant in year 4 and 5. Here the product has low market share and growth rate.
Guidance provided by BCG Matrix - The company can continue the product till it contributes something to the business otherwise it can discontinue it.
Question 1: Parts A and B Refer to the BCG matrix examples below. In each case,...
Which portfolio model/tool does this graphic represent?
Ansoff’s Product/Market Opportunity Matrix
BCG Boston Consulting Group Matrix
General Electric Portfolio Matrix
Porter’s Generic Strategies Model
Relative Market Share High Low Question Stars Mark Cash Cows Dogs Market growth rate High
Develop a BCG Matrix Chart for PepsiCo's 1st quarter in 2020. Identify which of their product lines are Stars, Cash Cows, Question Marks, and Dogs.
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