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Detail Tate’s Bake Shop’s marketing strategy. How did Tate’s Bake Shop create a marketing strategy that...

Detail Tate’s Bake Shop’s marketing strategy. How did Tate’s Bake Shop create a marketing strategy that would promote and reinforce demand for their products? Explain fully. Suggest a marketing strategy that could be used in the future to successfully market Tate’s products.

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Answer #1

Initially, they targeted wholesale in big stores and gets order. After successful products design with a lot of tasty cookies and stylish packaging they got overwhelmed responses from the customers. They start selling with exclusive bakery retail chain along with supplying to retail stores under their brand strategy. They accepted any complaints from consumers seriously and designed their products offerings best to the American and global customers. People demanded regularly due to best quality products from Tate's products offerings.  

I suggest it must innovate some low calorie ingredients into its cookies offerings and start giving franchise sales with growth and expansion as a strategy . To position its products, it should offer online sales too along with discount offers via its campaigns to most of the popular social media websites. It should work on personal selling as well as referral marketing to go for an aggression in selling. In this way , it can enlarge its sales management in near future.

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