Question

related to some marketing concept plz

answer the question B and D only??

(50 marks) Section B - Case Study The Environmental Protection Department (EDP) of Hong Kong Government would like to promote consumer conservation behaviors in the local catering industry. You are asked to conduct a marketing research to inform the EDP on the possible strategies it can adopt to reduce the use of plastic straws among consumers. a) Suggest TWO appropriate types of research design that the EDP may employ. Justify your answers. (8 marks) b) You are asked to design a questionnaire for assessing consumers' willingness to reduce the use of plastic straws. Please propose THREE possible independent variables that may predict the dependent variable (i.e., willingness to reduce the use of plastic straws). For EACH independent variable, explain why you think it can influence the dependent variable, and write a measurement scale to measure it. (18 marks) c) Propose THREE solutions to increase the generalizability of the findings of your proposed research. Explain each solution in detail. (15 marks) d) Illustrate with THREE examples how an ethical researcher could exercise good practices in collecting data from respondents. (9 marks)

there are all information

Answer 1

Answer b:

Possible independent variable:

1. Number of products that requires plastic straw as a complimentary product.

2. Consumption of products that requires the use of plastic straw.

3. Degradable substitutes available to plastic straw.

The above three independent variable will help in predicting the dependent variable i.e. willingness to reduce the use of plastic straws.

Number of products that requires plastic straw as a complimentary product will affect the dependent variable i.e. willingness to reduce the use of plastic straws in a way that it will help us to determine how many products are sold in the market which compulsorily require the plastic straw as a complimentary product. This independent variable will help in determining whether these products can be consumed without the use of plastic straw. It can be measured through the qualitative analysis of the secondary data available with the agencies keeping record of all the products being sold within the region and through non comparative scale or in absolute number or in the range of numbers from the various manufacturers of similar products while collecting the primary data from the manufacturers of the product.

Consumption of products that requires the use of plastic straw will affect the dependent variable i.e. willingness to reduce the use of plastic straws in a way that it will help us to determine what is the consumption pattern and frequency of the products that requires the use of plastic straw. If the consumption pattern and frequency is determined, we can take the appropriate measures such as training for the sellers of the product to further train the customers in reducing the use of plastic straw for consuming such product. Consumption pattern can be measured through the continuous scale to obtain the exact numbers whereas the consumption frequency can be measured through the ordinal scale such as regularly, occasionally, weekly, etc.

Degradable substitutes available to plastic straw will affect the dependent variable i.e. willingness to reduce the use of plastic straws in a way that it will help us to determine if there exists any alternative to reduce the hazard of using the plastic straw. If such alternative exist then it can be implemented. And if such alternative is already available in the market, then the individuals using the plastic straw can be forced to use the degradable substitute. This independent variable can be measured using the comparative scale while conducting the survey of the customers and the suppliers.

Answer d:

Three examples how an ethical researcher could exercise good practices in collecting data from respondents:

1. Researcher should not ask the respondents to mark the particular response only or he/she should not provide any hint to the respondents for taking the desired responses. Researcher should also not include the leading questions in the research which prompts the respondents for marking the particular response only.

2. Researcher should not disclose the information of the respondent that are required to be kept confidential.

3. Researcher should provide the respondent the right to withdraw from answering the questions. Researcher should not force the respondents to answer all of the questions of the research process.