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Describe the rational for the increases in direct market sales in the U.S. over the last...

  1. Describe the rational for the increases in direct market sales in the U.S. over the last two decades from both the consumer and producer perspective.

Please type your response. I sent one but I could not read the writing that was on paper with just a photo.

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Answer #1

Direct marketing provides opportunity to the producers to promote their product sand services directly to the customers who are in more need of it.This helps in building relation with consumers and also increase their sales.A well targeted market campaign will help the producers understand how customers respond to the product and services provided.Direct marketing on targeted consumers will help to decide sales goals as well as improve sales on a less marketing budget as it does not require any promotional advertisement. Fast and flexible sales result can be obtained from direct marketing.

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