Is it possible for a company to successfully change their position (reposition)?
Yes, we can say that based on the presence of relevant factors, we can assume a company may be able to successfully repositioned its brand offering in a given market. There needs to be an adherence to the following considerations:
1. CONSUMER ENGAGEMENT
In order to successfully reposition a brand, there needs to be an adherence to consumer engagement as a factor of relevance.
2. COMPLETE OVERHAUL
Which can be represented as being able to check if all the parts in the change process successfully complement each others functionality aspect and therefore, makes the systems more appropriate and robust.
3. PRESENCE OF CAPITAL
A company needs capital investment to be able to cater to their needs when it comes to being able to reposition their strategy and the presence of investment capabilities is necessary to make the best possible use of these processes.
4. CHANGE IN MARKETING PRACTICES AND CAPABILITIES
Based on the repositioning strategy, we need to observe a change in the marketing strategy in order to be able to comprehend the change process in the sense of being able to convey it to the required audience.
If a company that is deciding to reposition has the following factors present, they can create a successful reposition strategy.
Is it possible for a company to successfully change their position (reposition)?
2. How have companies such as JC Penney and Target tried to change their position (reposition their stores)?
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