Question

How do businesses involve the customer in the marketing process? Why is it important to categorize market segments and understand a target market for a product?

Answer 1

A marketing process is basically started by any business so that it can sell the products to many consumers as much possible.Marketing helps in creating enough awareness among the customers so that they should know about the products of the companies and should purchase them. Thus, for marketing company tries various efforts so that the marketing process can be a success for the organization.

The business should understand the target market for a product because it helps in making proper decisions as how to do marketing for different types of customers as customers are of different types therefore business organisation has to do marketing accordingly.The strategies for different consumers has to be different.

Marketing helps an organization to earn many profits.Thus,for doing marketing organisations has to be very alert and active so that it can win over its competitors.