Question

Product: Apple ipone,

Write a one-page summary that answers the following four questions.

1. Which customer market segments (groups) are being targeted? 2. How does the marketing of the product or service target customers based on their behavior? 3. Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why? 4. What competition is the product or service facing in these most valuable segments?

Answer 1

1. Apple Iphone is the smartphone developed by Apple Corporation that runs on iOS operating system. The Apple iPhone resembles features of a personal computer, iPod, mobile phone and digital camera. Apple design and manufacture products as per customized needs of specific customers. The Apple iPhone has been designed to cater the specific needs of working professionals and college students. However, working professionals are most preferred targeted group for Apple iPhone.

2. All of the Apple products such as iPods, iPhones, iPads and Tablets operates on iOS operating system that offers a new digital experience to users Apple Inc. continuously innovate new product, each different from other products. Before launching new products, marketing team of Apple Inc conduct intensive market research and assess the exact needs, financial status and preferences of the targeted customer groups. The demand of any product or service depends on multiple factors such as price, quality of a prroduct, substitutes, income, needs and tastes of customers. Keeping in view of dynamic market behavior, Apple design new product and continuously innovate its existing products.

3. Apple iPhone has been designed specifically for young professionals and students. However, all Apple products are more expensive than the Windows and Android smartphones. Therefore, we believe working professionals such as IT executives, managers etc who earn high monthly income are most preferred customer group for Apple iPhone and offers the company potentials of high profits and growth in terms of sales revenue and demand of Apple iPhone.

4.Apple iPhone is currently facing stiff competition from Android smartphones that runs on Google Android operating system. Apple iPhone are very expensive than Android smartphones and smartphones running on any other platform. College students prefer to buy Android smartphones and that is main reason of the dip in the sale of Apple iPhone in many markets.