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p.45 7. Canned cantaloupe is produced by a monopoly firm, Cantacon Unfortunately, in producing its product, Cantacon incinerates the cantaloupe rinds and releases through its smokestacks an unsavory smoke which drifts into neighboring towns and annoys people. The annoyance of people is reflected by a social marginal cost curve, SMC, which is above Cantacons private marginal cost, PMC. Figure 2.7 contains the relevant information about the market for canned cantaloupe Indicate the monopoly output and price on your graph. Does the public think too much, not enough, or iust the right amount of canned cantaloupe is being produced? Explain. Do you think that this result generalizes, ie., holds for all cases where monopoly and an externality coexist? Figure 2.7 The Market for Cantaloupe SMC PMC P-PO MR(O)

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