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Suppose that Creamland and Dairy King are the only two firms that sell ice cream. The...

Suppose that Creamland and Dairy King are the only two firms that sell ice cream. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises:

Dairy King
Advertise Doesn
0 0
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Answer #1

a) 8 million , 15 million

b) 2 million, 11 million

c) to advertise

d) to advertise

e) Both firms will choose to advertise

f) Both firms will choose not to advertise

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