Question

Your company has developed a new nutritious snack food and you are part of a team created to develop the promotion mix for the new product. Your specific task on this team is to determine the sales promotion activities of the promotion mix. Identify and describe several possible sales promotion activities the firm could use to promote the new snack food.

Answer 1

Inorder to promote the new snack we can offer it as a compliment to the customers who buy any other product of our company. We can set up promotion stalls at malls or super markets where people often visit so that they will try the snack. We can also post ads in social media ,television etc., We can sponsor events so that we can display our new snack in the event. We can promote the snack in theatres or parks giving free samples. We need to identify the places where people visit the most like a mall or a movie theatre and set up promotion stalls with free samples so that people will try the snack and if they like it they will even spread the word which is a good form of promotion. All these activities helps in promotion of sales for the new snack.