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What are the five competitive forces that shape strategy by Michael E. Porter? Please build up...

What are the five competitive forces that shape strategy by Michael E. Porter? Please build up your argument with clear details and examples. please do not copy and paste from the article.

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The five forces defining strategy for an organisation are

(i) Competitive rivalry - The degree of competition in the marketplace between the existing firms. This helps to identify the company's current market position with respect to its competitors, the market characterstics and relative power of the players. The example is high degree of competitive rivalry in smartphone market, which is very dynamic in nature.

(ii) Threat of new entrants - This refers to the difficulties as well as barriers to entry for a new player who wants to enter in the industry. The barriers can be in terms of financials, technical expertise, regulatory provisions etc. The example is airline industry, which need very high financial power as well as technical expertise to enter into industry, which makes this force low for the industry.

(iii) Threat of substitute products - This means the threat of products which are not the same but can replace the functional utility or usage of  existing products, thereby affectng its market position. The examples are mobile phones which have affected the sales of basic cameras drastically, with camera as an essential feature of the phone.

(iv) Bargaining power of customers - In a highly competitive and customer oriented marketplace, the customers, who are spoilt for choice for certain products /services, enjoy high bragaining power. The examples are ready to wear apparel market, where customers can switch their loyalties over slight changes in the price, as they have multiple brands and buying channels to choose from.

(v) Bargaining power of suppliers- In many products, the sources of supply are few and there, the suppliers enjoy high bargaining power and can dictate the terms of industry. Every industry with scarce and rare resources has high bargaining power for the suppliers. Example are industries with limited supplies of metals, minerals and other rare natural reosurces.

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