Question

State of Nature Alternative Favorable Market Unfavorable Market Large Plant 4 Small Plant 5 Do Nothing $150,000.00] -$180,000

$100,000.00 $0.00 $33,000.00 5000 7 Marketing Research Survey Cost $10,000.00 Survey Results Unfavorable Conduct Market Surve

Calculate The EVPI Is the information worth the $10,000 it will cost to do the survey? Explain
0 0
Add a comment Improve this question Transcribed image text
Answer #1

The payoffs for each of the boxes are being written in order when the MARKET SURVEY IS CONDUCTED

A) Survey Results Favourable (Probability 0.45)

i) Large Plant Built

a) Market is Good (Probability 0.8) : 0.45 * 0.8 * 150000 = 54000

b) Market is Bad (Probability 0.2) : 0.45 * 0.2 * (-180,000) = -16200

ii) Small Plant Built

  a) Market is Good (Probability 0.8) : 0.45 * 0.8 * 100000 = 36000

b) Market is Bad (Probability 0.2) : 0.45 * 0.2 * (-33,000) = -2970

iii) No Plant Built

a) Market is Good (Probability 0.8) : 0.45 * 0.8 * 0 = 0

b) Market is Bad (Probability 0.2) : 0.45 * 0.2 * 0 = 0

B) Survey Results Unfavourable (Probability 0.55)

i) Large Plant Built

a) Market is Good (Probability 0.3) : 0.55 * 0.3 * 150000 = 24750

b) Market is Bad (Probability 0.7) : 0.55 * 0.7 * (-180,000) = -69300

ii) Small Plant Built

  a) Market is Good (Probability 0.3) : 0.55 * 0.3 * 100000 = 16500

b) Market is Bad (Probability 0.7) : 0.55 * 0.7 * (-33,000) = -12075

iii) No Plant Built

a) Market is Good (Probability 0.3) : 0.55 * 0.3 * 0 = 0

b) Market is Bad (Probability 0.7) : 0.55 * 0.7 * 0 = 0

Total Expected value after conducting Survey = (54000 - 16200 + 36000 - 2970 + 24750 - 69300 + 16500 - 12075) - Cost of Survey

Expected Value = 30705 - 10000 = 20705

If the survey is not conducted, expected payout = 0.6 * 150000 + 0.4 * (-180000) + 0.6 ( 100000) + 0.4 * (-33000)

= 90000 - 72000 + 60000 - 13200 = 64800.

The expected payout by not doing the survey is more the payout after doing the survey and deducting its costs. So it is better to not do the survey.

If you found this helpful, please rate it so that I can have higher earnings at no extra cost to you. This will motivate me to write more.

Add a comment
Know the answer?
Add Answer to:
State of Nature Alternative Favorable Market Unfavorable Market Large Plant 4 Small Plant 5 Do Nothing...
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions
  • STATE OF NATURE ALTERNATIVE Best Payoff ($) Worst Payoff($) Small Facility 350,000 20,000 Large Facility 700,000...

    STATE OF NATURE ALTERNATIVE Best Payoff ($) Worst Payoff($) Small Facility 350,000 20,000 Large Facility 700,000 -320,000 Do nothing 0 0 Probability 0.6 0.4 Which alternative that maximizes the EMV? For the problem above, At what probability of a “Best Payoff” will a manager be indifferent between Do Nothing, a Small Facility and a Large Facility? Assign variable values P = prob. of a favorable market (1 – P) = prob. of an unfavorable market

  • Lecture Exercise #15 Consider the following payoff matrix: State of Nature Alternative High Demand (Prob. =...

    Lecture Exercise #15 Consider the following payoff matrix: State of Nature Alternative High Demand (Prob. = 0.7) Low Demand (Prob. = 0.3) Build Large Plant $150,000 $70,000 Build Small Plant $110,000 $90,000 Do Nothing 0 0 . Without any additional information, what is the best decision? What is the EMV? If perfect information is available, what is the EVPI? .

  • A plant manager wants to know how much he should be willing to pay for perfect...

    A plant manager wants to know how much he should be willing to pay for perfect market research. Currently there are two states of nature facing his decision to expand or do nothing. Under favorable market conditions the manager would make $100,000 for the large plant and $5,000 for the small plant. Under unfavorable market conditions the large plant would lose $50,000 and the small plant would make $0. If the two states of nature are equally likely, how much...

  • ****** NEED HELP WITH #5 *********** 4. Was the sales variance favorable or unfavorable? (Refer to...

    ****** NEED HELP WITH #5 *********** 4. Was the sales variance favorable or unfavorable? (Refer to WP A.5.) favorable ng 5. State in millions the amount of sales variance (Refer to WP A.5.) 6. Was the gross profit rate variance favorable or unfavorable? (Refer to WP A.5.) favorable ♡ HP 1.5 BRONY'S BIKES BUDGETED VS. ACTUAL INCOHE STATEMENTS FOR THE YEAR ENDED DECEMBER 31, 2029 Prepared by Client Date: Revieved by: Date: (in thousands of dollars) Variance as % Variance...

  • strategy 3 is $0. Thus, using the eually cyp row average for strategy 2, which maximizes...

    strategy 3 is $0. Thus, using the eually cyp row average for strategy 2, which maximizes the row averages. -3 fonica Britt has enjoyed sailing small boats since she was 7 years old, when her mother started sail- er. Today, Monica is considering the possibility of starting a company to produce small sail- for the recreational market. Unlike other mass-produced sailboats, however, these boats will be boats made specifically for children between the ages of 10 and 15. The boats...

  • A senator is selected at random, find the probability that the senator is democrat worst outcome...

    A senator is selected at random, find the probability that the senator is democrat worst outcome for each row, or strategy,is Tu us, 2, and So for strategy 3. The maximum of these values is selected. Th -$4,000 for strategy Becky would select strategy 3, which reflects a pessimistic decision approach selects the alternative that maximizes the row averages. The row average for strategy 1 is approach e. If Cal and Becky are indifferent to risk, they could use the...

  • 1.A product is currently made in a process-focused shop, where fixed costs are $8,000 per year...

    1.A product is currently made in a process-focused shop, where fixed costs are $8,000 per year and variable cost is $40 per unit. The firm currently sells 200 units of the product at $200 per unit. A manager is considering a repetitive focus to lower costs (and lower prices, thus raising demand). The costs of this proposed shop are fixed costs = $24,000 per year and variable costs = $10 per unit. If a price of $80 will allow 400...

  • Lecture Exercise #12 Critical Path Method Determine the early start, early finish, late start, late finish...

    Lecture Exercise #12 Critical Path Method Determine the early start, early finish, late start, late finish times for each activity Identify the critical path . Activity А Time (days) 6 7 3 Predecessor(s) None None B с A 2 A E 4 B F 6 B 10 C. E D. F H 7 Lecture Exercise #13 Project Crashing Activity Predecessor(s) Time (weeks) Normal Crash 3 2 2 1 А B None None None с 1 1 Cost Normal Crash 1000...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT