Question

what are the factors that make bose company succes and how it effect the company , Explain each of these factors. max300 words.

Answer 1

It shall be noted that Bose company is one of the most successful home audio brands in the US.

The factors that led to success for the Bose company are as follows:

1) Focus on continued innovation to provide better solutions and create better products

2) Its vision is guided by human interest

3) Puts customers in the center of their business model and is concerned with customer satisfying experience

4) Its slogan "Better sound through research" creates brand value and brand loyalty

5) Its marketing strategy ensures that Bose company is perceived as a company producing simple and user-friendly products.

6) Bose products are able to recreate the feel of live music which always had an emotional impact on the listeners and that was why customers strongly recommended Bose products to their friends.

7) Bose forges that deep consumer connection based on the brand’s design simplicity and brilliant functionality.

8)  The competitive advantage that Bose company has is rooted in its unique corporate philosophy. “We are not in it strictly to make money,”

9) Kept targeting higher-income customers who aren’t audio buffs but want a good product and are willing to pay a premium price for it.

10) Developed acoustic waveguide speaker technology and  noise reduction technologies based headphones