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Discuss the convergence phenomenon and its applications for business and personal use.

Discuss the convergence phenomenon and its applications for business and personal use.

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Convergence phenomenon is defined as the process of integrating video, voice, and data to create multimedia information that is further used to facilitate the decision-making process. It is widely used in the media and digital communication industries. It is not possible to follow developments in communication and technology markets without existence of convergence phenomenon.

Applications for business and personal use:

1. In the e-commerce industry; to make the product surfing and buying process easy.

2. In digital media; makes communication ubiquitous and seamless.

3. Video and computer conferencing; makes it affordable and easy to access.  

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