Payless shoes: low cost - narrow market
Nelman Marcus: high cost- broad market
Tiffany and co: High cost - narrow market
Walmart: low cost- broad market
----explanations-----
Payless shoes: as the name suggests, this company sells shoes at a low cost
Nelman Marcus: these store have a wide range luxury products
Tiffany and co: it is particularly well-known for high-quality diamond jewelry.
Walmart: these stores have wide array of products ranging from grocery, clothes, etc
Please drop a comment if there's a problem
Cost Strategy Low Cost High Cost Broad Market Competitive Scope Narrow Market Reset
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