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In addition to Competitive Advantage, use Competitive Scope (Broad and Narrow) to illustrate how a company...

In addition to Competitive Advantage, use Competitive Scope (Broad and Narrow) to illustrate how a company who wants to enter an industry can determine its best competitive position or point of entry

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A company can determine it's best competitive position by introducing unique product, by low cost and high quality products or by making products that show the status symbol of a society.

Competitive advantage can be ensured by the right use of the information technology. IT assists the organizations to manage its data, and gather information about needs of the customers. Market share can be gained by reducing cost, increasing Brand value or by increased quality of the output products.

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