Competitive advantage is simply means expecting the higher returns on future investments in a product or a company by considering competitive scenario in the market of a company.
So the appropriate period for considering the the Competition advantage is determined by company's internal and external factors.
Internal factors includes :
* Internal structure and the products of the company : it will dermine the type of to be produced
* Strategy for a particular product or a company ( both present and future): it will help to determine if there should be some improvements in a present product or need of new product launch
* Capital invested for the particular product : it will dermine how much will be the rate of return
* Rate of return : it will help in determining break even point
* Company's compitative position on the market : it will help to determine the success of the product over the competitors
External factors includes :
* Structure of the industry in which company includes : it will help to determine the position of the company in the particular industry and the position of the industry in the market
* Statutory compliances: time required to complete the legal formalities
* Economic conditions of the government : various ecomecon factors like flow of money in the market, purchasing power of a customer so on determine the success of the company
* Competitive scenario of overall indindust : compay's ability to deal with competitors strategy
* Future demand for the product: demand analysis to find the potential customers.
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