How some apparel and retail brands did they lose their competitive advantage? What gap exists in...
How some apparel and retail brands did they lose their
competitive advantage?
What gap exists in the fashion marketplace currently that a new
company could fill and have their own competitive advantage?
Homework Answers
Some of the apparel and retail brands are losing their competitive advantage because some of the companies are unable to adapt to the changes in the market condition. These companies are still following age-old strategies that do not work in the present conditions.
The gaps in the fashion industry include the apparel that attract the younger generation and at affordable ranges. Furthermore, when the apparel brands connect with online retailing, then it gets to a new level of competition and companies can also gain a competitive advantage.
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