Question

what is competitive advantage of NIKE company.? what about other competitors' of the company? the company i selected is NIKE and has to do competitive advantage analysis

Answer 1

16:44 Wed 5 Jun 11% < Notes Nike Being the greatest sports company of footwear and apparel,is having largest cost advantages over its competitors. And the key feature for this is large economy which provides Nike cost efficie ncy Edge to Nike over competitors 1. Brand recognition: Nike is very popular brands not only in America but almost in whole of the world. 2. The product quality is absolutely uncompromising and offers a variety of up to date products thus it has high level of customer satisfaction. 3. The R&D department is very strong.it keeps analysing the market trends and innovates something totally different and unmatched. Some of the key innovation are Nike with Apple, self lacing shoes or design your own shoe. 4. It has a very strong marketing channel and very often they do large campaigns associated with sports starts like Michael Jordan and Rafael Nadal From marketing point of view Nike competitive strategies are 1. Product differentiation: Nike has given best quality technologically updated athlete equiment product line 2. Focus on market niche: Nike has stuck to its niche that is sport apparel. Rather it had become a fashion brand along with the sports brand. 3. Strengthen customer and supplier intimacy: despite of its large economy, Nike has maintained its customer relations and cordial relation with suppliers. 4. Market Penetration: In this strategy, the company grows by increasing sales revenues in existing markets. For example, Nike increases its stores and retailers in the United States to sell more athletic shoes to American consumers Adidas is the top competitor of Nike Inc. Adidas is a German based company and its very aggressive and has a better sense of what customers want to buy, which is giving Nike a tough hand. Still Adidas is much smaller than Nike. But lately Adidas had put quality over quantity that is giving Nike a tough competition. And the innovation of Y3 series was the game changing point for Adidas. But Nike earns more in one quarter than Adidas earns in an entire year.