Question

Use Amazon company (on how that company uses IT/Information Systems to their advantage). Contrast the use of IS at the operational, managerial, and executive levels. Identify its competitive advantage.

Answer 1

In the field of information Systems to their advantage, strategic management includes the design and implementation of key goals and initiatives undertaken by senior management of the organization on behalf of the owner, based on consideration of resources and evaluation of the internal and external environment in which the organization operates. Strategic management provides general management of the enterprise and includes the specification of organizational goals, the development of policies and plans to achieve these goals, and then allocating resources to implement the plan. Scholars and practitioners have developed a number of models and frameworks to support strategic decisions in the context of complex environments and competitive dynamics. Strategic management is not sustainable. Models often include feedback loops to monitor performance and inform the next plan.

Michael Porter identifies three strategic principles:

Create a "unique and valuable position"
Make concessions by choosing "what not to do"
Create a "fit" by aligning company activities to support selected strategies

Corporate strategy includes answering an important question from a portfolio perspective: "What kind of business should we run?" Business strategies include answering the question: "How to compete in this business?"

Management theory and practice often distinguishes between strategic management and operational management, with operations management focused primarily with efficiency improvements and cost management within the limits set by the organization's strategy. .

In 1980, Porter identified two types of competition that an organization could gain over its competitors: low cost or diversity. This advantage comes from attributes that allow an organization to outperform its competitors, such as high marketing positions, skills, or resources. According to Porter, strategic management must deal with building and maintaining a competitive advantage.