Question

What is the Organizational Resources, Organizational Behavior and Organizational Capabilities of Tealive in Japan.

Answer 1

Tealive is Malaysian beverage organisation and they concentrate on tea products. They have expanded their market in Japan couple of years back as a part of their marketing penetration strategy. As a part of this they have develoed an organisation culture in Japan which could well ell align the Japanese requirements. The resources are talented youngsters and they are keen to provide service to their customers. In addition the organisation work on the basi of cultural traits. Japanese beverage outlets need more promptness and responsiveness. They have their own food culture and they expect all their service providers to service them accordingly. The Mahato capabilities of Tealive are their adaptability , their customer responsiveness, customer retention polciea and customer sustainability approach.