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Important market characteristics in organizational buying behavior include which of the following A. Organizational buying behavior...

Important market characteristics in organizational buying behavior include which of the following

A. Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes

B. Demand for industrial products and services is derived

C.Purchase orders are much more frequent and they are usually small

D.Forecasting is not as important in organizational buying as in consumer buying

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Answer #1

In organizational buying behavior,There are certain important characteristics are there,

In the above given options, option 'B' is correct.

Demand for industrial products and services is derived(derived demand)

Other characteristics like

1.Geographical concentration

2.Few buyers and large volume

3.More direct channel of distribution

4.Rational buying

5.Proffesional buying

6.Complexity

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