Question

Question 1. Sophisticated firms have learned the marketing lesson that: Select one: a. Existing customers do not usually spend as much as new customers. b. It is a lot easier to find new customers than to keep existing ones. c. Their focus should be on the 4 P's and not the customer. d. It is a lot easier to keep existing customers than to try to find new ones.

Question 2 According to the hierarchy of needs, which type of needs must be satisfied first? Select one: a. psychological needs b. self-actualization c. personal needs d. physiological needs

Question 3 The long-running U.S. Army recruiting program that invited enlistees to "Be all you can be," appeals to which of the needs in the hierarchy of needs? Select one: a. Safety needs b. Personal needs c. Self actualization needs d. Social needs

Question 4 Industrial, government, and reseller are the three organizational markets. Select one: True False

Question 5 Marketers who want to increase their chances of selling products and services to organizations must: Select one: a. Provide value to organizational buyers b. All of the above c. Find the right people in the buying center d. Understand the organization's needs

Question 6 Consumers and organizational buyers engage in the same five steps of the purchase decision process. Select one: True False

Question 7 The actions a person takes both mentally and socially when purchasing a product or service is called: Select one: a. purchase decision process b. consumer behavior c. seeking value d. problem recognition

Question 8 My car just broke down and I need something more reliable. In what stage of the purchase decision process will I now be entering? Select one: a. Alternative evaluation b. Information search c. Problem recognition d. Postpurchase behavior

Answer 1

Ans 1: d. It is a lot easier to keep existing customers than to try to find new ones.

Ans 2: d. physiological needs

Ans 3: c. Self-actualization needs

Ans 4: True

Ans 5: b. All of the above

Ans 6: True

Ans 7: b. consumer behavior

Ans 8: c. Problem recognition