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1)  Which psychological, social, and economic factors contribute to consumer decisions?

1)  Which psychological, social, and economic factors contribute to consumer decisions?

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Answer #1

Psychological factors-

  • Motivation
  • Perception
  • Learning and experience
  • attitude and beliefs

Social Factor-

  • Reference groups-
  • Family
  • Role and status

Economic factors

  • Age and life cycle stage
  • Occupation
  • Financial or economic situations
  • Life style
  • Self concept and personality
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