Of the Consumer Decision-Making Process factors (personal, psychological, situational, social) to which one(s) does Jeep appeal?
Of the Consumer Decision-Making Process factors (personal, psychological, situational, social) to which one(s) does Jeep appeal?
Homework Answers
I think Jeep appeals to personal factors. Personal factors include parameters such as age, occupation, stage in life-cycle, personality, lifestyle, self-concept, economic condition, personal preferences, etc. One consumer selects Jeep over other automobiles on the basis of one's own self-perception, economic situation, age group, lifestyle, etc. Therefore, Jeep appeals to personal factors.
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Of the Consumer Decision-Making Process factors (personal,
psychological, situational, social) to which one(s) does Jeep
appeal?
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Which of the following elements is a personal influence on the consumer decision-making process? Culture Family...
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1) Which psychological, social, and economic factors contribute to consumer decisions?
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